Analysis of college students' willingness and situation of online healthcare treatment
大学生对在线医疗的使用意愿和行为现状分析

摘要

在线医疗是互联网和传统医疗服务相结合而形成的新型服务体系，在互联网高速发展的同时，在线医疗飞速发展，加之面对新冠疫情的干扰，具有远程问诊、在线咨询等特点的在线医疗系统成为帮助用户快速解决健康问题的重要途径之一。大学生作为青年群体，是在线医疗用户中的重要组成部分。为分析大学生对在线医疗的使用意愿及行为现状，本文以全国大学生为调研对象，通过问卷调查法和实际走访调查法收集大学生使用在线医疗的满意度和影响大学生使用在线医疗的因素，并进行描述性统计分析。研究发现，大学生对于在线医疗平台的就诊体验基本满意，但对就诊结果的满意度有着很大的不确定性；社会影响、服务定价和感知风险是影响大学生使用在线医疗的前三位因素。

Abstract

Online healthcare is a new service system formed by the combination of the Internet and traditional medical services. With the rapid development of the Internet and online healthcare, online healthcare system with the characteristics of remote consultation and online consultation has become one of the important ways to help users quickly solve health problems in addition to the interference of the COVID-19. As a youth group, college students are an important part of online healthcare users. In order to analyze the willingness and situation of college students to use online healthcare, this paper takes college students in China as the research object. Through questionnaire survey and actual interview survey, it collects college students' satisfaction and the factors of using online healthcare. Then it carries out descriptive statistical analysis.The study found that college students were basically satisfied with the medical experience of online healthcare platform, but there was great uncertainty about the satisfaction of diagnosis results;Social impact, service pricing and perceived risk are the top three factors that affect college students' use of online healthcare.